Senior Manager - Google Ads & SEM - Inbound Travel Firm

About the Company:

This is a fast-growing travel brand with a global focus. They're on a mission to attract inbound travelers to India from the US, Australia, and Europe - and are doubling down on paid media to make it happen.

What you'll do:

- Lead strategy and execution for Google Ads across Search, Display, Shopping & Video

- Own keyword research, ad copy, landing page testing, and campaign optimization

- Work closely with design, content, and analytics teams to align messaging

- Monitor budgets, track key metrics, and continuously improve ROI

- Regularly update stakeholders with insights, learnings, and recommendations

- Generate high-quality inbound leads for international travel from developed markets

What's required:

- 8-10 years of experience in Google Ads & SEM roles

- Proven success managing large-scale paid campaigns and hitting performance goals

- Deep understanding of keyword targeting, bidding, and conversion optimization

- Hands-on experience with Google Ads, Google Analytics, and A/B testing

- Strong communication and cross-functional collaboration skills

- Prior experience in the travel industry is a big plus

- Google Ads certification is a bonus

Why you should apply:

- High-growth travel brand with a global footprint

- Full ownership of paid media strategy

- Chance to lead performance marketing in a creative and collaborative team

- Competitive salary with 15-20% hike on your current CTC

- Based in Gurgaon