Senior Manager/Assistant Manager - Product Marketing - B2C Digital Products

Sr. Product Marketing (B2C Digital Products)

Role & Responsibilities:

We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team.

The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications.

This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.

New Product Ideation:

- Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.

- Conduct market research and analysis to identify emerging trends and opportunities.

Go-to-Market Strategy:

- Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches.

- Work closely with the product development team to align marketing initiatives with product features and benefits.

Competitor Research:

- Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.

User Lifecycle Management:

- Develop and implement strategies to optimize the user lifecycle, from acquisition to retention.

- Utilize data-driven insights to enhance user experience and engagement.

A/B Testing:

- Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.

App Store Optimization (ASO):

- Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.

Stakeholder Management:

- Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches.

- Build and maintain strong relationships with external stakeholders, including partners and vendors.

Ideal Candidate:

- Note: Total years of experience must not exceed 7 years.

- Must have 4+ YOE in product marketing for digital products

- Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc

- Must have hands-on experience in segmentation, creating end to end content strategy, monetization for b2c apps

- Experience launching or scaling a mobile app, preferably iOS

- Must have experience working in B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, Travel Tech) Ecommerce companies excluded.

Perks, Benefits and Work Culture:

- Flexible work hours and leaves

- Salary advance

- Maternity/Paternity leave benefits & adoption assistance

- Butler & Concierge services

- Team Off-sites & Celebrations