Senior Manager/AGM - Product Marketing - Consumer Health Products

Opportunity with one of the leading Diagnostic Organization:

Location: - Gurgaon

5 Days (WFO)

Role:

Responsible for developing and executing product strategy for various customer segments and ensure both Physical and digital deployment to reinforce Dr. Lal PathLabs' position as a leader in wellness market

Roles & Responsibilities:

- Revenue Achievement: Responsible for the revenue achievement through the sales of the product. Design and roll out marketing plans to ensure product adoption across COCO, FOFO channels through the help of sales and ops teams.

- Product Strategy & Lifecycle Management: Conduct market research to gather consumer insights. Use insights to design and deploy competitive offerings of consumer products like preventive health packages, including design, pricing, positioning, and lifecycle management.

- Customer Segmentation, New Product Development & Innovation: Field working (8-10days monthly) to analyse customer segments and needs to conceptualize and launch health packages as per different segments like lifestyle, age, demographics, occupation, premium etc. Pilot the packages, gather insights to refine offerings. Partner with sales to customize and roll out region specific offerings to help achieve sales revenue.

- Cross-functional Collaboration: Work closely with Marketing, Sales, Operations, and IT teams to ensure cohesive product adoption, promotion and service delivery.