We are looking for Sr. General Manager Marketing - Electric Cables. for Mumbai with 15+ Yrs. exp immediate joiner or with lesser notice period will be preference

Location: Mumbai

Exp: 15+ years

Qualification: MBA Mkt/Sale OR Engineering Degree with Electrical/ Electronics/ Mechanical will be advantage

JD: Sr. General Manager - Marketing - Cables

The Sr. General Manager - Marketing will be responsible for driving the entire sales lifecycle, from lead generation to order closure, for the agency business catering to B2B customers on a pan-India basis. This role demands strategic leadership to manage a team, develop new business opportunities, handle large key accounts, and ensure successful order execution.

Key Responsibilities:

1. Lead Generation and Business Development:

- Identify potential business opportunities and generate leads across diverse industrial and OEM sectors.

- Develop and maintain a robust sales pipeline to meet business targets.

- Foster relationships with key stakeholders in EPC contractors, OEMs, and industrial customers.

2. Order Closure and Execution:

- Lead negotiations, prepare quotations, and finalize orders with key accounts.

- Ensure seamless coordination between customers and manufacturers for timely order execution.

- Manage pricing strategies and approval processes to meet both customer needs and profitability goals.

Team Leadership and Management:

- Build, lead, and mentor a high-performing marketing and sales team.

- Set clear objectives, monitor performance, and provide continuous training and guidance.

3. Key Account Management:

- Develop and strengthen relationships with large key accounts to ensure customer satisfaction and repeat business.

- Act as the primary point of contact for key accounts, addressing their concerns and requirements proactively.

Market Analysis and Strategy Development:

- Analyze industry trends, competitor strategies, and customer needs to inform marketing plans.

- Develop and implement strategic marketing initiatives to enhance market presence and capture new opportunities.

Reporting and Coordination:

- Provide detailed reports on lead generation, pipeline progress, order closures, and team performance.

- Coordinate with manufacturers to ensure alignment with business objectives and client expectations.

4. Compliance and Documentation:

- Ensure adherence to company policies, contractual obligations, and confidentiality agreements.

- Oversee accurate documentation of all sales and marketing activities.

Qualifications and Experience:

Educational Qualification:

- MBA in Marketing/Sales or equivalent from a reputed institute.

- Engineering degree (preferably Electrical/Electronics/Mechanical) is an added advantage.

Experience:

- Minimum 15-18 years of experience in B2B marketing and sales, with a proven record of accomplishment of managing the full sales lifecycle, from lead generation to order closure.

- Strong experience in the cables or electrical equipment industry is highly desirable.

Skills and Competencies:

- Exceptional leadership, team management, and decision-making skills.

- In-depth knowledge of B2B sales processes, lead generation techniques, and order closure strategies.

- Strong networking abilities and relationships with key stakeholders in relevant industries.

- Excellent communication, negotiation, and presentation skills.

- Proficient in using CRM software and Microsoft Office Suite.

Additional Requirements:

- Willingness to travel extensively across India to meet customers and drive business.

- Strong analytical skills for evaluating market trends and sales data.

- Familiarity with cables, electrical products, and related industrial applications.