Senior Consultant - Social Listening & Consumer Insights

Key Responsibilities:

- Lead the end-to-end execution of social and digital insight reporting for assigned client accounts.

- Serve as the primary client contact for insight delivery, project timelines, feedback, and escalations.

- Translate client business goals into effective reporting structures, tagging methodologies, and insight narratives.

- Analyze and interpret consumer conversations, digital trends, and cultural context to identify strategic implications.

- Review and refine dashboards, Boolean queries, tagging frameworks, and report drafts to ensure quality and consistency.

- Collaborate with internal leads to streamline reporting workflows and enhance data integrity.

- Mentor junior consultants and interns, providing guidance on tools, methodologies, insight writing, and presentation design.

- Support new business efforts, including pitch decks, proof-of-concept (POC) work, and onboarding of new clients.

- Contribute to vertical-specific initiatives (e.g., fashion, QSR, entertainment) by applying domain knowledge to insight development.

Required Skills & Qualifications:

Professional Experience:

- Proven track record of managing client relationships, delivering insight presentations, and leading reporting projects independently.

In-depth experience with at least one major social listening tool, such as:

Sprinklr

Talkwalker

Meltwater

Brandwatch

or similar platforms.

Analytical & Technical Skills:

- Strong ability to connect platform KPIs (engagement, sentiment, share of voice) to broader brand/business implications.

- Advanced skills in building and reviewing Boolean queries, content tagging frameworks, and data categorization.

- High proficiency in Excel (pivot tables, basic formulas) and PowerPoint, especially for insight storytelling and executive reporting.

- Familiarity with insight dashboards, data visualization best practices, and content performance analysis.

Strategic & Communication Skills:

- Excellent written and verbal communication skills; adept at building clear, concise, and compelling narratives.

- Ability to contextualize insights within consumer culture, competitive activity, and platform dynamics.

- Confident in leading client discussions, presenting findings, and managing feedback loops.

Industry Expertise (Preferred):

- Working knowledge of industry-specific consumer behavior, especially in verticals such as:
Streaming/Entertainment Fashion & Beauty QSR (Quick-Service Restaurants) Sports & Lifestyle

- Exposure to omnichannel strategies and the integration of social listening into broader brand communication ecosystems.

Education Requirements: Bachelors degree in Marketing, Business Analytics, Communications, Sociology, Psychology, or a related field