Senior Brand Manager - Personal Care Business - IIM/ISB/XLRI/FMS

Job Title: Senior Brand Manager Personal Care

Department: Marketing

Job Summary:

We are seeking a highly skilled and strategic Senior Brand Manager Personal Care with an MBA/PGDM from a premier business school to lead and elevate our personal care brand portfolio. The ideal candidate will bring a strong mix of leadership, market insight, and hands-on brand management experience to drive brand equity, growth, and innovation in a competitive market.

This role calls for a dynamic leader who can shape brand strategy, inspire cross-functional teams, and deliver impactful campaigns that resonate with consumers while meeting business targets.

Key Responsibilities:

- Own the end-to-end brand management for a portfolio of personal care products, driving long-term brand equity and market share growth.

- Develop and execute robust brand strategies and annual marketing plans grounded in consumer insights, market trends, and competitive intelligence.

- Lead cross-functional collaboration with R&D, sales, supply chain, digital marketing, and external agencies to ensure seamless product development, launches, and activations.

- Drive integrated marketing campaigns across various platforms including digital, social, retail, PR, and influencer partnerships.

- Analyze brand performance metrics regularly, using data-driven insights to optimize marketing activities and maximize ROI.

- Mentor and guide junior brand managers and marketing professionals, fostering a high-performance culture.

- Manage brand P&L, budgets, and resource allocation with accountability.

- Identify growth opportunities through innovation, new product development, and category expansions.

- Build and maintain strong relationships with key stakeholders, including retailers, media, and opinion leaders in the personal care industry.

- Stay abreast of industry developments, consumer shifts, and regulatory changes affecting the personal care segment.

Qualifications & Skills:

- MBA/PGDM from a premier B-School (such as IIM, ISB, XLRI, FMS, or equivalent) with specialization in Marketing.

- 5 to 10 years of relevant experience in brand management within the personal care or FMCG industry.

- Proven track record of successfully managing and growing personal care or related brands.

- Strong strategic thinking with the ability to translate insights into actionable marketing plans.

- Excellent leadership, communication, and stakeholder management skills.

- Hands-on experience in digital marketing, consumer engagement, and omni-channel campaign execution.

- Proficient analytical skills for data interpretation and performance optimization.

- Ability to manage multiple priorities and lead teams in a fast-paced environment.

What We Offer:

- An exciting leadership role within a progressive and growing personal care brand.

- Competitive salary package with performance-based incentives.

- Extensive opportunities for career growth and professional development.

- A vibrant and inclusive organizational culture encouraging innovation and teamwork.

If you are ready to take the next step in your career and lead a trusted personal care brand to new success, we would love to hear from you.