Location : Bangalore.

Department : Brand & Marketing.

Experience: 6+ Years (with at least 2+ years of brand ownership in a consumer-facing company).

Job Description:

- We are looking for a Senior Brand Manager who can develop and execute strategies that build brand awareness, drive consumer engagement, and support business growth.

- This role requires someone who can take complete ownership of brand positioning and lead execution across campaigns, packaging, and communication.

- The ideal candidate is a strong executor with creative judgment, structured thinking, and a high sense of ownership ensuring the brand is consistently and effectively represented across all consumer touchpoints.

Brand Strategy:

- Conduct market research, analyze consumer insights, and track competitor activity to identify brand opportunities.

- Help evolve brand positioning, tone, and visual identity.

- Translate brand goals into actionable brand calendars and campaign plans.

- Maintain and enforce brand guidelines across all touchpoints and teams.

- Brand Building & Campaign Execution.

- Work closely with the Brand Director and revenue team to ensure alignment with business goals.

- Plan and execute integrated marketing campaigns across digital and offline channels.

- Collaborate with design, content, and social teams to execute the brand-building plan.

- Develop and maintain brand assets, including packaging, website design, and marketing campaigns.

- Track campaign outcomes and identify ways to improve executional efficiency.

- Packaging & Product Communication.

- Manage packaging development projects: brief creation, design coordination, and quality control.

- Ensure consistency in pack messaging, naming, claims, and visual identity.

- Work with design, R&D, and production teams to deliver packaging on time and on brand.

- Brand Touchpoint Management.

- Ensure strong and consistent brand presence across website and D2C marketplaces.

- Oversee updates to content and design in line with brand guidelines.

- Maintain an organized and up-to-date brand asset library for all consumer-facing platforms.

- Cross-functional & Vendor Coordination.

- Work with NPD, factory, revenue, and social teams for aligned go-to-market execution.

- Manage external partners, agencies, and freelancers to ensure timely delivery.

- Own project timelines, stakeholder communication, and overall execution quality.

- Performance Tracking & Brand Health Monitoring.

- Monitor brand performance metrics and campaign KPIs regularly.

- Present monthly brand performance summaries and actionable insights to the Brand Director.

- Stay up to date with market trends and consumer insights relevant to brand growth.

-Monitor brand budget usage and ensure efficient allocation of resources.

Qualifications:.

- 6+ years of work experience, with at least 2 years of direct brand management experience.

- Brand-side experience is a must; agency-only experience is not sufficient.

- Proven experience owning campaigns, packaging projects, and brand assets.