Senior Brand Manager - FMCG

JD Overview: Seeking a strategic and creative Brand Manager to lead integrated marketing campaigns, brand development, and GTM initiatives. The ideal candidate has a background in FMCG or consumer goods and holds a pedigree MBA.

Key Responsibilities:

- Own brand positioning, identity, and communication strategy

- Lead cross-channel marketing (digital, ATL, BTL, partnerships)

- Manage product launches and annual marketing calendar

- Collaborate with R&D, design, sales, and performance teams

- Track brand health metrics and conduct consumer research

Profile Requirements:

- 3+ years in brand marketing, preferably in FMCG or consumer industries

- MBA from a top-tier business school is preferred

- Strong storytelling and execution skills

- Familiarity with working across both traditional and digital media