Senior Brand Manager - FMCG

Roles and responsibilities:

- Develop and execute a comprehensive brand strategy that strengthens positioning and drives business growth.

- Leverage analytics and consumer insights to refine messaging, campaign effectiveness, and brand performance.

- Lead cross-functional collaboration with product, growth, and marketing teams to ensure brand consistency across all touchpoints.

- Monitor and analyze brand health metrics, consumer sentiment, and market trends to optimize branding efforts.

- Own the end-to-end brand campaign lifecycle, from conceptualization to execution and measurement.

- Develop and oversee multi-channel marketing campaigns across digital, social media, and offline platforms.

- Drive consumer research and competitor analysis to identify opportunities for brand differentiation.

- Build and manage relationships with agencies, influencers, and strategic brand partners.

- Prepare data-driven reports and dashboards, presenting insights to senior leadership for decision-making.

- Ensure brand messaging is aligned with company objectives while staying innovative and engaging.