Senior Brand Manager - FMCG

Senior Brand Manager (FMCG ONLY)

- Understand the overall category and brand landscape, brand USP to identify strength areas and touchpoints for improvement through innovative interventions

- Business analysis to recommend right promotion, media, portfolio strategy by region and channel to deliver revenue targets

- Monitor market trends, consumer preferences and competitive landscape regularly to identify growth opportunities and drive actionable

- Leverage consumer insights, brand metrics data and industry trends to recommend innovative interventions for brand growth & USP

- Establish strategic partnerships in the industry to enhance brand penetration and recall and drive marketing initiatives smoothly.