Senior Brand Manager/Category Lead - Foods/FMCG - IIM/FMS/MDI/XLRI

Job Description - This role is focused on strategizing and leading brand promotional activities, innovations and campaigns across foods category for a leading product in the FMCG industry.

Client Details

Our client is a respected entity in the FMCG sector, dealing specifically with Food and personal care sector. With a revenue of over 2500 crores, the company's mark is indubitably significant in the market.

Description

- Develop and implement brand strategies and marketing plans for the brand.

- Coordinate with cross-functional teams to execute promotional campaigns effectively.

- Analyze and interpret consumer behavior data and market trends.

- Monitor, measure and report on brand performance and competitor activities.

- Manage brand budget and allocate resources amongst projects.

- Engage with internal and external stakeholders to ensure brand consistency.

- Collaborate with agencies to create compelling brand messages.

- Drive new product development and manage the product life cycle.

Profile

A successful 'Senior Brand Manager' should have:

- 9-14 years of overall experience, after MBA from a tiered MBA college

- Candidate should come with experience dealing in FMCG/OTC space

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kartik Kulshrestha on +91 22 6903 6614.

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