Sales Incentive Strategist - Agri Tech/Logistics/FinTech

About the Role

- We are looking for a high-caliber individual to own and drive the sales incentive framework for our fast-scaling inside sales and key account management teams.

- The right incentive structure can be a game-changer for our growth trajectory and a poor one can significantly hurt ROI.

- This role is both strategic and hands-on: you will be responsible for designing, testing, and refining incentive programs that drive the right behaviors, outcomes, and efficiency across the sales organization.

- The initial focus will be on Inside Sales (Lead to KYC, Install to KYC, KYC to Transact) and Key Account Management teams.

Key Responsibilities

- Design incentive programs for various sales functions aligned with business KPIs driving both volume and quality.

- Deep dive into sales funnels and identify drop-offs, bottlenecks, and high-leverage behaviors to incentivize.

- Run simulations and build ROI models for new or adjusted incentive plans.

- Partner with Sales Leaders, HR, Finance, and BI teams to operationalize the incentives from design to payout.

- Monitor program performance set up dashboards and frameworks to track effectiveness and cost.

- Identify and mitigate unintended consequences or gaming behavior driven by poor incentive logic.

- Run A/B experiments and iterate quickly to improve program design.

- Conduct regular feedback loops with sales reps, team leads, and managers to ensure incentives are grounded in reality.

Qualifications

- 510 years of experience in sales strategy, sales ops, incentives design, or business strategy.

- Strong grasp of data and metrics hands-on experience with Excel, Google Sheets, SQL, or dashboarding tools.

- Proven track record of designing and running performance-linked incentive programs at scale.

- Strong understanding of inside sales motions, especially high-velocity telesales / lead conversion models.

- High business acumen with the ability to balance growth and cost trade-offs.

- Excellent stakeholder management skills ability to work across HR, Finance, Sales, and Tech.

- Analytical mindset with a bias for execution and real-world impact.

Preferred (Good to Have)

- Experience in B2B commerce / agri-tech / fintech / logistics.

- Familiarity with tools like Lead Squared, Zoho CRM, Salesforce, Webengage etc.

- Exposure to high-growth startup environments.

- Understanding of behavioral psychology and motivational design.

Why Join Us?

- Be a core part of the growth story of one of Indias fastest-growing Agri-tech companies.

- Own a high-impact function with direct influence on topline outcomes.

- Work with a driven and passionate leadership team focused on scale, experimentation, and innovation.