Rubick.ai - SEO Manager

Strategy & Planning:

- Build the quarterly SEO roadmap aligned to admissions cycles (UG/PG intakes, exams, scholarships).

- Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture.

Technical SEO:

- Own schema (College/Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.

- Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls.

Content & Programmatic:

- Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.

- Improve CTR via titles/meta tests; run ongoing on-page experiments at scale.

Authority & Digital PR:

- Manage outreach calendar; maintain clean anchor and link velocity.

Analytics & Reporting:

- Translate insights into backlog items; prioritise by impact/effort.

Must-haves:

- Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs/Semrush.

- Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data).

- Comfortable writing/QA-ing briefs and auditing content for accuracy & search intent.

- SQL/Sheets fluency for analysis; can brief engineers with clear acceptance criteria.

Nice-to-haves:

- Experience in edtech/aggregators/marketplaces.

- Familiarity with programmatic SEO, templating, and internal link automation