About RP-Sanjiv Goenka Group :

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

- Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited

- With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space.

Background - FMCG Business:

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market.

The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

About the Role:

- We are looking for a Business Analyst in the E-commerce team to drive data-driven decision-making across our business operations, Channel strategy, and digital marketing efforts.

- The role will focus on extracting insights from multiple e-commerce and quick commerce platforms, including Blinkit, Zepto, Instamart, Amazon, Flipkart, Nykaa, Purplle, and BigBasket.

- The ideal candidate will leverage data to improve operational performance, help optimize campaigns, and assist in driving revenue growth.

Key Responsibilities:

Business Insights & Strategy:

- Analyze sales, pricing, promotions, and category trends across e-commerce platforms.

- Identify opportunities for revenue growth, market expansion, and customer retention.

- Provide insights on assortment, inventory management, and fulfillment optimization.

- Benchmark performance against competitors and industry trends.

Performance Analysis & Reporting:

- Develop dashboards and reports to track key metrics across channels

- Monitor and analyze platform-wise performance to identify improvement areas.

- Work with cross-functional teams to ensure data-driven decision-making.

- Generate predictive insights using historical data and industry benchmarks.

Digital Marketing Analytics:

- Evaluate the effectiveness of digital marketing campaigns across channels.

- Optimize ad spend and performance across channels.

- Identify customer cohorts, engagement trends, and conversion bottlenecks.

- Work with marketing teams to refine strategies based on data insights.

Stakeholder Collaboration:

- Collaborate with channel managers, supply chain teams, and marketing teams.

- Work closely with platform account managers to leverage data for growth strategies.

- Support senior management with ad hoc analyses and business case development.

Key Skills & Qualifications:

- Educational Background: B-Tech - IITs (7 pointer or above)

- Technical Skills: Proficiency in Excel, SQL etc

- E-commerce Knowledge: Experience with various channel platforms like Amazon Seller Central, Amazon Pi, Flipkart Seller Hub etc.

- Analytical Mindset: Strong problem-solving skills and data-driven decision-making abilities.

- Business Acumen: Understanding of e-commerce operations, digital marketing, and channel management.