Ripple Links - Head - Content

Head - Content

Company Description:

Ripple Links is a full-service influencer marketing agency that delivers innovative campaigns, long-term creator programs, and community engagements for top brands such as Colgate, Titan, Xiaomi, Kotak Mahindra Bank, and Heinz.

Role Description:

- Develop and execute compelling content and creative strategies for brands across multiple social media platforms.

- Lead the conceptualization and delivery of 360 influencer marketing campaigns from ideation to execution.

- Collaborate with account, community and strategy teams to align creative outputs with client objectives.

- Craft engaging copy, campaign narratives, and brand storytelling that resonate with diverse audiences.

- Maintain high creative standards while balancing brand guidelines and performance-driven goals.

- Identify, mentor and develop creative talent within the team.

- Set and manage smooth workflows to ensure all campaigns meet deadlines.

- Stay ahead of digital, social and influencer trends to keep campaigns culturally relevant and innovative.

- Act as the go-to creative leader for problem-solving and campaign direction.

Qualifications:

- Strong skills in Content Strategy and Content Development.

- Proficiency in Writing and Content Management.

- 7+ years in digital media, content strategy, or influencer marketing.

- Experience in Editorial and managing editorial teams.

- Excellent leadership and team collaboration abilities.

- Ability to work on-site and collaborate with different departments.

- Bachelors/masters degree in Mass Communication, Marketing, Advertising, or related field.