
Key Responsibilities:
HubSpot Management:
- Administer and optimize HubSpot marketing automation processes.
- Create and manage workflows, email campaigns, and lead nurturing programs.
- Develop and maintain dashboards and reports to track key metrics and performance.
Salesforce Management:
- Make updates to Salesforce flows, validation rules, layouts, and other administrative features as required.
- Build and maintain dashboards and reports to support leadership and go-to-market teams.
- Maintain and manage all aspects of marketing attribution, marketing automation, and attribution reporting to track marketing effectiveness from top of funnel to revenue.
Collaboration and Support:
- Work closely with sales, marketing, and IT teams to align strategies and achieve business goals.
- Provide training and support to team members on HubSpot and Salesforce best practices.
- Stay updated on industry trends and emerging technologies to recommend improvements.
- Other related duties as needed.
WHAT YOU WILL DO:
- Develop, customize, and optimize workflows, automation, integrations, and all other administrative features in HubSpot and Salesforce.
- Manage integrations between HubSpot, Salesforce, and other marketing/sales tools to ensure seamless data synchronization, integrity, and reporting across platforms.
- Collaborate with marketing and sales teams to maintain superior marketing attribution and performance measurement.
- Maintain and improve company wide reporting of both sales and marketing metrics.
- Create and maintain documentation for HubSpot and Salesforce configurations, workflows, and best practices.
- Troubleshoot and resolve technical issues within the entire go-to-market tech stack.
- Train internal teams on best practices and system functionalities.
- Assist in data migration, cleanup, and enrichment activities to maintain database health.
- Stay updated on industry trends, platform updates, and emerging technologies.
REQUIRED SKILLS & QUALIFICATIONS:
- Overall 10+ years of experience.
- Excellent communication.
- Experience working as an individual contributor with SAAS based Product company.
- Degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.
- Over 6 years of recent experience with Salesforce.com administration including but not limited to workflows, data validations, import tools, and security & sharing.
- Over 4 years recent experience in managing HubSpot CRM and marketing automation platforms.
- Strong experience with Salesforce API integrations and data management.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong problem-solving skills and attention to detail.
Must Have:
- Must have 6+ years of experience as the primary administrator and owner of SFDC and/or Hubspot platforms for a B2B business.
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