Retention Marketing Manager - Beauty/Wellness/Lifestyle Business

Retention Marketing Manager

Job Description:

As a Retention Marketing Manager, your goal will be to maximize customer lifetime value by building meaningful relationships through email, SMS, WhatsApp, and loyalty strategies. You'll create data-driven journeys that re-engage customers, increase repeat purchase rates, and build long-term brand loyalty.

Key Responsibilities:

- Own the end-to-end CRM strategy across email, SMS, WhatsApp, and push notifications.

- Develop and optimize lifecycle journeys: welcome, replenishment, win-back, post-purchase, and loyalty flows.

- Work closely with design/content teams to craft high-converting creatives and messaging.

- Analyze campaign performance (open rates, CTR, conversions, LTV) and implement A/B testing to improve key metrics.

- Segment customer base based on behavior, purchase history, and engagement to personalize communication.

- Set up and optimize automated workflows using tools like Klaviyo, MoEngage, or similar platforms.

- Collaborate with product and tech teams to improve personalization through dynamic content and advanced segmentation.

- Work with CX to align communication tone and improve post-purchase experience.

- Drive and manage a loyalty/referral program to increase repeat purchases and brand advocacy.

Requirements:

- 4-7 years of experience in retention or CRM marketing for a D2C brand (beauty, wellness, or lifestyle preferred).

- Strong knowledge of tools like Klaviyo, MoEngage, WebEngage, or similar.

- Understanding of customer segmentation, funnel metrics, and LTV optimization.

- Experience running A/B tests and making data-driven decisions.

- Strong communication and storytelling skills to craft compelling brand communication.

- Ability to think both creatively and analytically to drive retention KPIs.