Retention Marketing Manager

Knowledge and Skill / Qualification

Requirements

- 47 years in retention marketing, lifecycle marketing, or a similar role within the ecommerce or fashion industry.

- Strong proficiency in data analysis, campaign performance tracking, and deriving actionable insights.

- Familiarity with retention marketing tools and platforms (CRM, marketing automation tools, analytics platforms, etc.

- Experience in managing cross-functional projects involving tech, analytics, and marketing teams.

- Ability to conceptualize and execute campaigns/events that resonate with the audience.

- Proven track record of driving customer engagement and achieving business growth through retention strategies.

- Strong communication and stakeholder management skills.

- Innovative mindset with a keen eye for emerging trends in customer retention and personalization.

Key Responsibilities

Push Contribution to the Site

- Improve channel efficiency by optimizing push notifications and CRM campaigns.

- Develop new interventions and customer journeys to enhance engagement.

- Implement more granular segmentation strategies to target different customer groups effectively.

- Experiment with newer formats, including copies, creatives, and templates to boost engagement.

Site Property CRM

- Identify opportunities on the site that can be leveraged for CRM channels.

- Analyze site performance metrics and provide data-driven recommendations for improvement.

- Innovate new trends, ideations, and interventions to enhance CRM and site synergy.

- Monitor CRM channel performance and suggest curated pegs, content pages, and optimizations for the site.

Stakeholder Management

- Foster collaboration between category teams, brands, and internal stakeholders.

- Ensure balanced Share of Voice (SOV) across different categories to maintain fairness and effectiveness.

Personalization

- Deep dive into segmentation to enhance customer cohort health and engagement.

- Develop and implement propensity-based models to deliver relevant communication and offers to users.

- Conduct experiments on tier-based users and explore vernacular formats for better outreach.

- Unlock new Customer Touchpoint (CT) modules for enhanced personalization.

Innovation

- Explore and implement new templates for customer communication.

- Develop interactive creative formats and compelling copies to improve engagement.

- Identify and integrate new touchpoints within customer journeys for increased retention and conversion.