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271
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Posted in
Sales & Marketing
Job Code
1609026
ResearchAyu - Creative Strategist
Posted 1 month ago
Posted 1 month ago
Creative Strategist
About ResearchAyu:
ResearchAyu is on a mission to make the incurable curable. We build evidence-based Ayurvedic medicines that regenerate knee cartilage, repair spinal discs, normalize autoimmune markers, and reverse Type-2 diabetes without invasive procedures or lifelong drug dependency.
As Indias fastest-growing regenerative health startup with a 130 crore+ revenue run rate, we are redefining healthcare outcomes through clinical research, advanced tech, and most importantly compelling storytelling.
Role Overview:
Were seeking a Creative Strategist to develop, script, and optimize high-performing video and visual creatives for Meta (Facebook & Instagram) lead generation campaigns. You will work closely with performance marketers, doctors, editors, and founders to craft narratives that generate emotional connection and drive conversions.
This is not a generic content role its mission-critical for building trust in Ayurveda through research-backed, relatable, and compliant storytelling.
Key Responsibilities:
- Develop creative concepts for Meta lead gen campaigns across verticals (Knee, Spine, Diabetes, Autoimmune).
- Write short-form ad copy, video scripts, headlines, and landing page messaging aligned with patient psychology.
- Collaborate with video editors and designers to bring your creative ideas to life.
- Create multiple ad variants for A/B testing and iterate based on performance insights.
- Repurpose testimonials, clinic moments, doctor expertise, and clinical outcomes into high-conversion assets.
- Ensure all creative content complies with healthcare advertising guidelines.
- Conduct competitor and creative trend research regularly.
Ideal Candidate:
- Experience in performance creative strategy, video ad scripting, or healthcare content.
- Proven success in generating leads or conversions via Meta Ads or equivalent platforms.
- Deep understanding of consumer psychology especially in pain-relief, health, or wellness domains.
- Strong storytelling instincts: you know how to make 30 seconds count.
- Ability to simplify complex medical ideas into patient-friendly language.
- Startup or high-growth environment experience preferred.
What Youll Get:
- A chance to reshape Indian healthcare storytelling from the frontlines.
- Opportunity to work with doctors, researchers, and clinicians to bring real impact.
- Performance-driven growth environment.
- Competitive salary + performance incentives.
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Posted By
Job Views:
271
271
Applications: 55
Recruiter Actions: 38
Posted in
Sales & Marketing
Job Code
1609026
