
Area Sales Manager
Exp : 7 -10 Yrs
Location : Mumbai Rural ( Region Covered Maharashtra, GOA ,Gujarat, Rajasthan)
Individual Contributor Role
Job Purpose:
Improve Renault's Market Share, Profitability & Brand Success in India by managing the Dealerships and pushing Wholesale & Retail business volumes
Roles & Responsibilities:
Territory Sales Volumes:
- Efficient Management Of Renault India Commercial Budgets
- Implementation of Commercial Activity Campaigns
- Manage the New model launches at the dealership-end
- Ensure achievement of dealer-wise wholesale targets
Market Share (based on TIV):
- Study the Competitor efforts and strategies (in the relevant territory) closely - pass on the relevant info to H.O. teams
- Provide feedback on the efficiency of dealer programmes
- Micro-level monitoring of dealership-marketing-activities (local)
- Work closely with Marketing to improve Brand Visibility in the territory
Customer Retention:
- Keep close watch on the Lost Customer Database maintained by the dealership
- Investigate (conduct RCA) for Enquiries which have not converted into Bookings
- Strengthen the 'Referral program' at the dealership-end
- Implement steps to improve the CX (Customer Experience) at the dealer-network
- Ensure that dealer staff are trained in line with RIPL guidelines
Dealer Relationship Management:
- Assist the Business Manager on issue relating to dealer financial performance
- To follow the management of Dealer stocks and to ensure that actions are being taken to control ageing and stock turn
- To build a professional and motivational relationship with the Sales Consultants team
- Achievement of quality and profit objectives for your Dealers
Qualifications:
- B.E / B.Tech - Additional Qualification: Post Graduate Degree (MBA) or Diploma (PGDBM) Relevant Experience
Relevant Experience:
- Similar position in Channel Sales business with OEMs ; minimum 5 - 9 yrs of Field Experience Core Competencies
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