Regional Sales Manager - Retail

About the job:

Job Description:

Business Expansion & Sales Growth:

- Identify and onboard leading MBO chains, distributors, and large-format retailers in Southern states (Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana).

- Achieve sell-in and sell-out targets for the region and ensure strong YoY growth.

- Develop and execute regional sales strategies in line with the brand's India GTM strategy.

Market & Retailer Negotiations:

- Negotiate store space, in-store visibility, and premium positioning for Carter's in key MBOs.

- Build strategic partnerships with leading kidswear retailers to secure prime shelf space and exclusivity where possible.

- Work closely with buyers, category heads, and regional distributors to maximize profitability and ensure optimal terms of trade.

- Retail Operations, Merchandising & Financial Discipline

- Ensure optimum inventory levels across stores, minimizing stockouts and overstock situations.

- Coordinate with merchandising & VM teams to maintain brand visibility and in-store experience.

- Monitor competition and propose tactical pricing & promotions to increase Carter's market share.

- Ensure timely collection of receivables to maintain a healthy cash flow and minimize outstanding dues.

- Keep a sharp focus on sustainable bottom-line growth by balancing revenue generation with cost efficiency.

Market Intelligence & Competition Analysis:

- Conduct regular market visits to track competitor activity, pricing, and promotional strategies.

- Provide insights on customer preferences, evolving retail trends, and new business opportunities.

- Develop region-specific marketing strategies to drive customer engagement & sales.

Team Management & Stakeholder Engagement:

- Lead and mentor a regional sales team (if applicable), ensuring high performance and motivation.

- Collaborate with internal teams - merchandising, marketing, finance, and supply chain - to ensure smooth operations.

- Establish strong relationships with store managers, franchisees, and distributors for long-term growth