Regional Sales Manager - FMCG

Regional Sales Manager

Roles and Responsibilities:

- Develop and execute state-wise sales strategies aligned with national goals.

- Lead revenue planning and ensure achievement of primary and secondary sales targets.

- Build and manage strong field teams - including RSMs, ASMs, SOs, and FSI teams - across all three states.

- Appoint, nurture, and monitor Super Stockists and Distributors; ensure proper servicing and ROI.

- Monitor monthly performance vs targets and initiate corrective actions where required.

- Drive visibility, in-store execution, and adherence to merchandising guidelines.

- Own new product launches and ensure GTM execution with the field force and channel partners.

- Identify high-potential markets and recommend expansion or resource reallocation plans.

- Coordinate with marketing for region-specific promotions, campaigns, and activation plans.

- Conduct regular market visits to understand ground realities and gather real-time feedback.

- Streamline regional operations - including order flow, stock movement, claim settlement, and scheme rollouts.

- Review and optimize credit policies, outstanding payments, and distributor hygiene.

- Ensure training, development, and performance tracking of the field sales team.

- Monitor competitor activities and update management with actionable insights.

- Handle regional escalations, key account discussions, and drive retail engagement.

- Work closely with the supply chain, accounts, and trade marketing teams to ensure alignment