Realization Technologies - Marketing Manager

About Us:

- Realization Technologies provides Project Management & Consulting Services to help clients execute their projects faster and efficiently.

- Having assisted 300+ clients in realizing over $6 billion in additional cash and profits worldwide, our India operations started in 2009 and have managed 100+ projects for 30+ clients, exceeding INR 300 Cr.

Job Location: Remote

Job Description:

- We are seeking an experienced and strategic Marketing Manager to join our dynamic team.

- As a Marketing Manager, you will be instrumental in driving our marketing efforts and achieving business growth.

- You will focus on B2B marketing with complex solution selling, particularly in the infrastructure and construction industry.

Key Responsibilities:

- Strategic Marketing Planning: Implement marketing strategies to drive business growth.

- Campaign Management: Oversee the creation, execution, and analysis of marketing campaigns to ensure effective lead generation and conversion.

- B2B Marketing: Lead B2B marketing initiatives, focusing on complex solution selling to high-level decision-makers in the infrastructure and construction sectors.

- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights to inform marketing strategies.

- Cold Calling & Prospect Nurturing: Proactively engage with potential clients through cold calling, follow-ups, and relationship-building efforts to nurture known prospects and convert leads into opportunities.

- Content Development: Collaborate with the content team to develop high-quality marketing materials, -including whitepapers, case studies, and presentations, tailored to the target audience.

Key Skills:

- Proven track record in B2B marketing with a focus on complex solution selling.

- In-depth understanding of the infrastructure and construction industries.

- Strong strategic thinking and analytical skills.

- Excellent communication and interpersonal skills, with the ability to interact effectively with CXOs, owners, and directors.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Proficient in using marketing tools and platforms for campaign management and analytics.

Experience:

- 4-6 years of experience in marketing, with a proven record of results in B2B marketing and complex solution selling.

- Experience in the infrastructure and construction industry is highly preferred.

Post-Graduation: MBA from Tier I/II institutes