Quick Commerce Marketing Head - FMCG

Designation: Quick Commerce Marketing Head

Experience: 8+ years in FMCG, with a focus on quick commerce platforms.

Responsibilities:

- Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth within the quick commerce channel.

- Define and execute innovative marketing campaigns tailored to the unique characteristics of quick commerce platforms and consumer behavior.

- Identify and capitalize on emerging trends and opportunities within the quick commerce ecosystem.

- Craft and execute a complete go to market strategy for all new product launches within the quick commerce space.

- Build and maintain strong relationships with key quick commerce platform partners (e.g., [mention specific platforms]).

- Negotiate and manage marketing agreements, promotional activities, and joint initiatives to maximize ROI.

- Collaborate with platform partners to optimize product placement, visibility, and promotional opportunities.

- Lead performance marketing efforts across various digital channels, including paid search, social media, display advertising, and in-app promotions.

- Drive sales targets, enhance product visibility, and optimize marketing spend to achieve maximum efficiency.

- Analyze key performance metrics (e.g., conversion rates, customer acquisition cost, ROI) to evaluate campaign effectiveness and identify areas for improvement.

- Utilize data driven insights to inform strategic decisions.

- Provide detailed reporting on marketing performance.

- Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize profitability.

- Oversee the execution of marketing activities within budget constraints.

- Ensure that all marketing activations are within the companies ROI targets.

- Work closely with the sales, supply chain, and product development teams to ensure alignment of marketing initiatives with overall business objectives.

- Collaborate with the supply chain and inventory teams to ensure product availability and timely delivery.

Qualifications & Skills:

- 10+ years of experience in sales and digital marketing within the FMCG industry, with a minimum of 5+ years in a leadership role.

- Proven experience in developing and executing successful marketing strategies within quick commerce platforms.

- Strong understanding of the FMCG industry, consumer behavior, and digital marketing trends.

- Expertise in performance marketing, analytics, and data-driven decision-making.

- Strong knowledge of supply chain, inventory systems, and digital technologies relevant to quick commerce.

- Excellent analytical, problem-solving, and communication skills.

- Proven ability to lead and motivate a team.

- Ability to thrive in a fast-paced and dynamic environment.

- Strong negotiation and partnership management skills.

- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.