Puretech - Manager - Paid Media

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape.

This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms.

The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

KEY RESPONSIBILITIES:

STRATEGIC LEADERSHIP:

- Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

CLIENT RELATIONSHIP MANAGEMENT:

- Build and maintain strong client relationships through effective communication and strategic guidance.

TEAM MANAGEMENT:

- Provide guidance on campaign strategy, optimization, and professional development.

CAMPAIGN PLANNING AND EXECUTION:

- Utilize industry best practices and emerging trends to enhance campaign effectiveness.

BUDGET OVERSIGHT:

- Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

DATA ANALYSIS AND INSIGHTS:

- Translate data-driven insights into strategic recommendations for continuous improvement.

TRAINING AND MENTORSHIP:

- Foster a collaborative learning environment within the team.

CLIENT PRESENTATIONS:

- Collaborate with clients to understand their evolving needs and goals.

COLLABORATION WITH CROSS-FUNCTIONAL TEAMS:

- Facilitate communication and alignment between teams to drive overall business success.

QUALIFICATIONS:

- Masters degree is a plus.

- Proven experience in a leadership role within the paid media advertising space.

- In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.

- Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.

- Excellent communication, presentation, and interpersonal skills.