About Prometteur Solutions Pvt. Ltd.

Prometteur Solutions is a technology-first company offering cutting-edge software and web development services.

We empower global clients with end-to-end IT solutions spanning consulting, packaged/custom/cloud applications, and infrastructure services.

With a team of highly-skilled technologists and delivery excellence, we align business objectives with scalable tech strategies to drive growth and innovation.

Role Overview

We are seeking a Social Media Marketing Specialist who is passionate about technology and digital communication.

The ideal candidate will have hands-on experience in managing multi-platform social media strategies tailored to the IT services ecosystem.

You will play a pivotal role in driving brand awareness, engaging relevant audiences, and supporting B2B lead generation initiatives through organic and paid social campaigns.

Key Responsibilities

Strategic Planning & Execution

- Develop, refine, and execute a comprehensive social media marketing strategy aligned with brand and business objectives, especially in the tech services space.

- Set quarterly performance goals (e.g., reach, engagement, follower growth, CTRs) and develop tactical roadmaps to achieve them.

Platform & Content Management

- Own and manage social media presence across LinkedIn, Instagram, Twitter, Facebook, and YouTube.

- Plan and schedule engaging, platform-optimized content including static posts, carousels, reels, stories, and videos.

- Collaborate with in-house design and marketing teams to develop creatives that resonate with IT professionals and decision-makers.

Community Engagement & Brand Building

- Proactively engage with followers, industry pages, and thought leaders to foster community growth.

- Maintain and enhance the companys online reputation through active social listening, comments moderation, and message responses.

Campaign Management & Analytics

- Manage organic and paid campaigns on LinkedIn Ads, Facebook Ads Manager, and Instagram promotions.

- Track key KPIs using tools like Meta Business Suite, LinkedIn Campaign Manager, and Sprout Social.

- Deliver actionable performance reports with deep insights and strategic recommendations.

Cross-functional Collaboration

- Support marketing initiatives including employer branding, recruitment campaigns, and tech event promotions.

- Work with HR and Sales to align messaging for hiring drives and lead generation programs.

Technical Skills & Tool Proficiency

Platforms & Tools:

- Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite, Canva

- Google Analytics, HubSpot, Sprout Social (preferred)

Content Creation & Branding:

- Strong understanding of visual storytelling and design coordination

- Familiarity with content trends specific to tech (e.g., AI, SaaS, cloud)

Analytics & Optimization:

- Ability to extract, analyze, and act on data from social metrics and web analytics tools

- Experience with A/B testing, audience segmentation, and paid media performance tuning

Qualifications & Experience

- Bachelors/masters degree in Marketing, Mass Communication, Digital Media, or a relevant field

- Minimum of 3 years of experience managing social media for IT/Tech/B2B organizations

- Strong command of written and spoken English with a tech-savvy communication style

- Deep understanding of social media algorithms, content formats, and engagement tactics

- Basic knowledge of SEO principles, email marketing tools, and content distribution channels is a plus