Prometteur - Manager - Social Media

Company Overview:

Prometteur Solutions Pvt. Ltd. is a team of passionate IT experts committed to delivering technology-driven business solutions. We specialize in world-class software and web development services, supporting businesses in achieving holistic growth. With a highly skilled team and global delivery capabilities, we provide end-to-end IT services from consulting to packaged, custom, and cloud-based applications, along with comprehensive infrastructure services.

Role Overview:

We are looking for a dynamic and creative Social Media Marketing Specialist to manage and grow our digital presence across various social platforms. The ideal candidate will have a deep understanding of social media strategy, content creation, and analytics, preferably within the IT or tech industry.

Key Responsibilities:

- Develop and implement a comprehensive social media strategy aligned with business objectives.

- Manage and create compelling content for platforms including LinkedIn, Instagram, Twitter, Facebook, and YouTube.

- Collaborate with marketing and design teams to produce engaging graphics, videos, and campaigns.

- Drive brand awareness and audience engagement through both organic and paid campaigns.

- Monitor emerging social media trends, tools, and best practices to keep content fresh and relevant.

- Analyze performance metrics, prepare monthly reports, and recommend data-driven improvements.

- Manage community interactions and online reputation across platforms.

- Support employer branding and recruitment marketing efforts.

Requirements:

- Bachelors degree in Marketing, Mass Communication, or a related field.

- Minimum 3 years of proven experience managing social media accounts, ideally for an IT or tech company.

- Proficient in tools such as Canva, Buffer, Hootsuite, Meta Business Suite, and LinkedIn Campaign Manager.

- In-depth understanding of current social media trends, platform algorithms, and best practices.

- Excellent written and verbal communication skills.

- MBA is required

- Strong analytical skills and the ability to turn insights into actionable strategies.

Preferred Skills:

- Experience with B2B marketing and lead generation through social platforms.

- Basic knowledge of SEO, email marketing, and content promotion techniques.

- Familiarity with analytics platforms such as Google Analytics, HubSpot, or Sprout Social.