Project Tree - Digital Marketing Specialist

- We are looking for a highly motivated and results-driven Digital Marketing Specialist to join our team in Surat. The ideal candidate will have 24 years of hands-on experience in planning and executing digital marketing campaigns across various channels.

- You will be responsible for driving brand awareness, generating leads, and optimizing digital performance to support business growth.

Key Responsibilities:

- Develop, implement, and manage digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.

- Monitor and analyze campaign performance using tools such as Google Analytics and Meta Business Suite.

- Optimize campaigns for better ROI through A/B testing, audience targeting, and keyword optimization.

- Manage SEO/SEM efforts to improve organic reach and search engine rankings.

- Collaborate with content creators and designers to ensure brand consistency and high-quality deliverables.

- Track KPIs and prepare performance reports with actionable insights.

- Stay updated with the latest trends and best practices in digital marketing and analytics.

Requirements:

- 2- 4 years of proven experience in digital marketing or a related role.

- Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, and SEO tools.

- Strong analytical skills and data-driven thinking.

- Excellent communication and teamwork abilities.

- Degree in Marketing, Communications, or a related field is preferred.

- Mba in Digital Marketing or strategy is preffered.