Progenesis - Manager - Social Media

- Develop and Execute Social Media Strategies: Design comprehensive social media strategies aligned with client objectives and target audiences across platforms

- Create Compelling Original Content: Conceptualize, develop, and execute engaging and platform-specific original content, including text posts, visuals (images and videos), stories, and interactive content, ensuring brand consistency and audience appeal.

- Data Analysis and Performance Reporting: Track, analyze, and interpret social media data and key performance - indicators (KPIs) to measure the effectiveness of campaigns and content. Generate clear and insightful metric reports for clients, providing actionable recommendations for optimization and growth.

- Platform Proficiency and Trend Awareness: Maintain a deep understanding of the nuances and best practices of various social media platforms, staying up-to-date with the latest trends, algorithm changes, and emerging features.

- Collaboration and Teamwork: Work closely with internal teams (e.g., account management, creative) and directly with clients to understand their goals, provide strategic recommendations, and ensure seamless execution of social media initiatives.

- Content Calendar Management: Develop and manage content calendars, ensuring timely and consistent posting schedules across all relevant platforms.

- Community Engagement Support: Assist in fostering online communities around client brands by monitoring conversations, responding to inquiries, and identifying opportunities for engagement.

Qualifications:

- Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field from a Tier-1/Tier-2 institution.

- 1-3 years of demonstrable experience in social media marketing, content creation, and digital analytics.

- Proven proficiency across a range of social media platforms and their respective content formats and best practices.