Product Marketing Specialist - FMCG

Job Description: Marketing - One of the top Stationary company.

Preference candidate - Stationary, FMCG, Beverages, Retail.

Department : Marketing.

Location: Kandivali, Mumbai.

Skills and Qualifications:.

- Educational Background: MBA preferred.

- Experience: 4-8 years of experience in product marketing, brand management, sales.

Technical Skills:.

- Strong understanding of product lifecycle management and marketing principles.

Soft Skills:.

- Excellent communication and interpersonal skills.

- Strong organizational and project management abilities.

- Creative problem-solving skills with a proactive and strategic mindset.

- Ability to multitask and manage several projects simultaneously.

- Analytical Skills: Ability to analyze data, market trends, and performance metrics to inform decision-making.

- Agency and Vendor Management: Proven experience in working with creative and advertising agencies.

Job Summary:.

- The Assistant Manager - Brand & Product Marketing will play a critical role in supporting the Manager of Brand &.

- Product Marketing by driving the development and execution of product marketing strategies.

- The role involves cross-functional coordination, working closely with internal teams, external agencies, and stakeholders to ensure successful product launches and marketing activities.

- This position will focus on managing day-to-day marketing tasks, overseeing product development stages, and ensuring alignment between branding initiatives and market requirements.

Key Responsibilities.

Product Development & Launch:.

- Assist in managing the end-to-end product development process, including ideation, prototyping, testing, and launch.

- Support in market research activities to identify consumer needs, market trends, and competitive analysis.

- Ensure all product materials, packaging, and branding elements are in alignment with the brand's positioning.

Cross-Functional Coordination:.

- Act as a liaison between different departments (Consultant Road map, supply chain, sales, finance) to ensure smooth project execution and timely product launches.

- Coordinate with the sales team to develop trade marketing initiatives, retailer promotions, and in-store branding activities.

Agency & Vendor Management:.

- Manage external agencies for advertising, creative development, PR, digital marketing, and other brand-related services.

- Coordinate with vendors for marketing materials, packaging design, product photoshoots, and brand collateral.

- Ensure timely delivery and high-quality output from agencies and vendors, adhering to brand guidelines.