Product Marketing Role - SaaS/App Based Software Products

Product Marketing (SaaS, App Based Software)

- You will have ownership and responsibility to drive growth and improve retention for our products under the Collections suite.

- You will own the product and feature launches, go-to-market strategy, channel mix strategy, messaging, positioning, and to build these, you will be expected to interact with existing and prospective customers and will be the voice of the customer;

- You will have the responsibility to craft the vision and market positioning strategy for the products you manage, and will be expected to size the market and identify the right segments along with Product team

- You will be expected to understand the relevant customer segments and target audiences to design and execute effective sales enablement strategies to help growth team achieve their targets; and

- You will work with the central marketing team to build relevant persona focused collaterals and drive communication across all channels- email, social media, dashboard notifications, WhatsApp messages, pitch decks, landing pages, etc.

What you bring to the table :

- 1.5-10 years of Product Marketing or Growth Marketing experience in B2B / SaaS technology companies, preferably payments, brownie points if you have exposure to the startup
ecosystem;

- The ability to wear multiple hats and work cross-functionally with multiple high-performing teams, particularly in technology-driven companies making complex software solutions for the Indian market;

- Strong ability to engage and deal with complexity, especially around technology products, including the capacity to understand how best to sell technical solutions to different B2B personas;

- Excellent communication skills that enable you to be brief, impactful, and compelling in expressing ideas or demonstrating value;

- Good analytical skills to be able to slide and dice data and take informed decisions

- Be outcome and result-oriented, enabling you and your team to prioritize on possible solutions and work optimally to achieve your and the organization's goals and target