Job opening for Product Marketing Manager role in a leading NBFC at Mumbai.

Job Role: Product Marketing Manager

Location: Mumbai

Working Days: 5 Days

Work Mode: Work from Office

Roles & Responsibilities:

Product Positioning & Messaging:

- Craft persuasive and distinctive product messaging that effectively communicates the value proposition to target audiences.

- Gain insights into customer needs, challenges, and motivations through market research, customer feedback, and competitor analysis.

- Develop clear and engaging messaging for various marketing channels, including websites, sales materials, email campaigns, social media, and presentations.

Go-to-Market Strategy:

- Design and implement strategic go-to-market (GTM) plans for new product launches, ensuring strong market positioning.

- Work closely with product, sales, and customer success teams to develop well-structured GTM strategies for successful product introductions.

- Coordinate cross-functional teams to manage product launch timelines, promotional initiatives, and marketing assets.

Market Research & Competitive Analysis:

- Conduct market research to identify industry trends, customer preferences, and competitive offerings to guide product and marketing strategies.

- Assess competitors' products, pricing, and marketing approaches to ensure superior positioning of company offerings.

- Leverage customer insights and market data to refine product messaging and enhance competitive advantage.

Product Content Creation & Management:

- Create engaging marketing content such as case studies, whitepapers, blog articles, sales presentations, video scripts, and product documentation.

- Collaborate with content and design teams to produce high-quality materials that highlight product benefits and features.

- Develop training materials to equip internal teams (sales, support, customer success) with in-depth product knowledge.

Product Adoption & Customer Engagement:

- Implement marketing strategies that enhance product adoption, customer engagement, and retention.

- Partner with customer success teams to maximize product usage, identify upsell and cross-sell opportunities, and enhance customer lifetime value.

- Equip sales teams with resources and tools to effectively market the product and drive customer acquisition.

Campaign Execution & Performance Tracking:

- Plan and launch product-specific marketing campaigns aimed at boosting awareness, adoption, and revenue.

- Utilize data-driven insights to monitor campaign performance, track KPIs, and refine strategies for better results.

- Work with analytics teams to measure key product metrics such as adoption rates and customer satisfaction, ensuring effective marketing outcomes.

Product Life Cycle Management:

- Align marketing initiatives with product roadmaps by working closely with product management and development teams.

- Oversee product marketing efforts across all stages of the product life cycle, ensuring strategies evolve with customer needs and market trends.

Collaboration with Cross-Functional Teams:

- Engage with product management teams to ensure feature development aligns with customer demands and market requirements.

- Work with sales and customer success teams to create impactful sales tools, training materials, and engagement strategies.

- Coordinate with digital marketing teams to ensure consistent product messaging across all marketing campaigns and communications.

Budget Management:

- Manage product marketing budgets efficiently, ensuring cost-effective execution while achieving marketing goals.

- Monitor and analyze marketing spend, tracking ROI to optimize budget allocation for product marketing campaigns.

Required Experience & Qualifications:

Education: BE or BTech. A Master's degree or relevant certifications in product marketing or management is a plus.

Experience:

- 10+ years of experience in product marketing, ideally in a technology, SaaS, or consumer product environment.

- Proven track record of launching and scaling products in a competitive market.

- Strong understanding of product life cycle management, go-to-market strategies, customer segmentation, and marketing campaign execution.