Manager Product Marketing.
Key Responsibilities.
- Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design;.
- Develop and execute the short-term and long-term Growth strategy.
- Work with Data Science/Analytics to develop real-time performance marketing reports and statistical models;.
- Collaborate with the Product & sales to develop strategic marketing initiatives that increase the adoption.
Qualifications:
- 3 to 8 years of Product marketing experience in an Insurance company.
- Ability to compile and analyse performance data and metrics for use in discovering actionable insights, an Excel master;.
- Results-oriented: Strategic, focused on outcomes.
- Have an Experimental approach.
- Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals;.
Location: Mumbai.
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