Product Marketer - SaaS

Role: Product Marketer

Exp: 4+yrs

Location: Bangalore

What You'll Be Doing

Content & Product Marketing

- Develop and execute content strategies-including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.

- Work with sales and product teams to refine positioning and sales enablement materials.

- Own the creation of marketing collateral that supports outbound campaigns and customer engagement. Demand Generation & Sales Support

- Execute targeted demand generation campaigns to drive high-quality leads.

- Align marketing with sales to ensure a steady pipeline of prospects.

- Support ABM (Account-Based Marketing) initiatives with strategic content and outreach. Full Funnel Reporting & Nurturing

- Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.

- Leverage data to identify trends, segments, and optimization opportunities across the GTM team.

- Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need

- 4+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).

- Startup experience: comfortable operating in a fast-paced, high-growth environment.

- Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.

Strong skills in:

- Marketing automation tools (HubSpot or similar).

- Google Analytics & Tag Manager for performance tracking.

- Copywriting, UX, and design-the ability to craft compelling messaging and optimize the user experience.