Product Manager - FMCG

Position: Product Manager

Location: Mumbai, India

Reports To: Category Manager

Purpose:

Understanding of market landscape, categories, competitors in India

Roles and Responsibilities:

ANNUAL/DAY-TO-DAY BUSINESS MANAGEMENT:

- Lead in define issues/opportunities/drive category's growth with cross-functional team, extensive knowledge of the brand, the category, competitors and the market from quantitative and qualitative market research

- Take up business critical projects and lead them for the MU

- Consistently monitoring and analyzing business performance, market situation and competitors for monthly business review meeting

- Developing, implementing and controlling the Annual Business Plan and Product Marketing Plan for each brand group (BGR)

- Own Marketing Budget for India MU

- Own & Manage P&L performance

- Prepare reports to monitor / evaluate key brands performance

- Initiate BDI when opportunities arise

- Works closely with SCM, Sales, Supply Chain, Finance to deliver launch and re-launch activities

- Support Marketing Manager in develop price strategy

- Support Marketing Manager in driving India Harmonization process and work closely with markets to align India claims and support Indian law development, approval, upload to D2P

- Share best practice, asset, campaign to India MU countries

- Prepare Financial forecast for NPD submission

- Prepare launch meeting presentation for approval

- Analysis of internal sales, category trends and competition activity

MEDIA & COMMUNICATION:

- Work with Media & Digital/ Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver business goals.

- Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI

- Work with Category Manager India for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function

- Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing

Qualifications:

- Master Degree or bachelor's degree in Marketing, Business Administration, and other related fields.

- Overall experience of 4-5 yrs with rich experience in Sales and Marketing (Product / Brand Manager) in FMCG Companies.

- Strong analytical, project management, strategic thinking skills.

- Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill

- Very good command in English both spoken and written

- Good computer literacy