Product Manager - Consumer Durables

Product Manager - Consumer Durables

Job Description:

Business Planning:

- Work on the Annual Business Plan for the Product

- Work on developing the Annual marketing plan

Product Life Cycle Management:

- Identify Opportunities for New Product development

- Develop distribution & pricing strategies to increase market share

- Explore Profitable Line Extensions

- Manage the entire product life cycle

- Develop GTM strategy for new Product & Geography launches

Marketing Communication:

- Work closely with Marketing Communication Team to develop effective ATL, BTL & Digital Marcom strategy & actualize the campaigns for achieving the desired business plan

Sales Support:

- Work in the area of developing the Trade promotion incentives & Sales incentives

- Plan & Direct and customize the marketing communication & promotions across geographies for max impact

Business Process:

- Development of Key Dashboards, MIS for developing deeper consumer & market insights and management reporting

- Benchmark competition & take preventive and corrective action in the area of pricing, promotion & trade

- Monitor & analyze on a monthly basis revenue (Volume & Value) across geography, trade, SKU's & suggest correct actions based on consumer insights & analytics to maintain the sales velocity planned for the year