Product Manager - B2C

Job Title : Product Manager - B2C

Location : Gurgaon Head Office

Reporting to: Head of Product

About Us:

We are hiring for our client who is backed by the Hero Group, working to transform the automotive aftermarket in India. Our platform enables mechanics to directly order two-wheeler spare parts to their workshops-offering a wide selection at competitive prices. Mechanics, often overlooked despite being key decision-makers, benefit from easier sourcing, training on emerging technologies, and reliable service that evolves with the shift toward electric mobility.

Key Responsibilities:

- Own and optimize the end-to-end consumer journey: from discovery, search, and ordering to tracking, delivery, and reordering

- Build seamless experiences for mechanics and end-users, driven by field research, call listening, and app analytics

- Translate business objectives into scalable features through tight collaboration with Tech and Design

- Prioritize product enhancements based on data-driven impact, ensuring timely execution

- Drive personalized campaigns, loyalty programs, and upsell opportunities by working closely with Marketing and CRM

- Ensure UI/UX excellence, especially for low-end Android devices and low-network conditions

- Define and track funnel metrics like app activation, conversion rate, repeat purchase rate, and NPS using tools such as Mixpanel, Clevertap, or GA

- Collaborate with Ops and Support to ensure post-purchase satisfaction-real-time tracking, returns, and helpdesk integration

- Continuously test and iterate through A/B testing, cohort analysis, and user feedback.

Key Performance Indicators (KPIs):

- App Activation & Conversion Rates

- Repeat Purchase Rate

- Retention & Frequency of Transactions

- NPS (Net Promoter Score)

- Feature Rollout Efficiency

Qualifications:

- 3-5 years of B2C Product Management experience, preferably in e-commerce, mobility, or quick commerce

- Demonstrated ability to impact key metrics such as conversion and retention

- Experience building products for mass-market users, particularly in Tier 2/3 India

- Hands-on with tools like Figma, JIRA, Confluence; strong exposure to product discovery and sprint planning

- Strong analytical skills with a clear grasp of funnel analysis and data-backed decision making

- Technical background or prior experience working closely with engineering teams is preferred