Presto Group - Head - Digital Marketing

- Presto Stantest Private Limited is a leading provider of high-quality testing instruments and solutions, specializing in the manufacturing and supply of precision testing equipment for various industries.

- With decades of expertise, Presto Stantest is renowned for its innovation and commitment to excellence in testing instruments for plastics, packaging, paper, textiles, automotive, and other industries.

- The company offers a wide range of products, including testing machines for quality control, performance testing, and material analysis, helping businesses ensure product durability, safety, and compliance with industry standards.

- Presto Stantest is dedicated to delivering superior technology and service to its clients, enabling them to enhance product quality and efficiency.

- The company combines cutting-edge engineering with unparalleled customer support to meet the growing demands of global markets.

Job Opening: Digital Marketing Specialist.

- We are looking for a Digital Marketing Specialist with proven expertise in digital channels, with a strong preference for LinkedIn experience, to join our team.

- The ideal candidate will develop and execute comprehensive digital marketing strategies to increase brand visibility, generate leads, and engage with our audience across multiple platforms.

Key Responsibilities:.

- Develop and implement digital marketing strategies across various channels, including LinkedIn, SEO, PPC, social media, and YouTube.

- Create and manage campaigns on LinkedIn, including sponsored content, ads, and InMail, with a focus on lead generation and brand awareness.

- Coordinate and review SEO strategies and PPC campaigns executed by external teams to ensure optimal performance and alignment with business goals.

- Optimize the LinkedIn Company Page and other social media profiles to attract followers and increase engagement.

- Stay updated on trends, features, and algorithm changes across LinkedIn, SEO, and social media platforms.

- Collaborate with the content and design teams to create engaging posts, articles, videos, and updates for all digital platforms.

- Track, analyze, and report on the performance of digital marketing campaigns, providing insights for continuous improvement.

- Identify new opportunities for content creation, audience engagement, and community building across all platforms.