Porter.in - Senior Category Manager - Outstation Logistics

Role overview:

The role is integral to shaping the HCV category's product-market fit (PMF) for Outstation Market on both partner and customer ecosystem. If you are passionate about problem-solving, thrive in ambiguous environments, and are eager to make an impact through fast experimentation, this role is for you. In the next 2-3 years years , this HCV outstation would be ~40-50% of overall HCV Business (presently 6-7%)

Key responsibilities:

- Own the P&L end to end , build team and processes to deliver HCV outstation Mandates

- Solving for HCV Outstation PMF

- Conduct in-depth research and analysis to identify the core needs of the category

- Collaborate with Operations, Marketing, Product and Engineering teams to ensure solutions are scalable and user-friendly

- Figuring out the right Pricing and supply onboarding for the vertical

- Owing the operational metrics for this Business

- Understanding & figuring out the right partner ecosystem

- Study behavioural patterns of partners and customers to improve engagement

- Implement feedback loops to adapt strategies based on real-time data

Product Marketing

- Ideate, launch, and manage product marketing campaigns to drive awareness and adoption

- Collaborate with cross-functional teams to align messaging and ensure impact

Fast experimentation

- Drive rapid experimentation with structural, operational, and marketing initiatives

- Measure outcomes and iterate quickly based on data-driven insights

Skills & Qualifications:

Values & traits

- Comfortable moving fast and working with limited or ambiguous information

- Balances short-term wins with a long-term vision for the category

- Proactively seeks help and input when stuck or in uncharted territory

- Collaborative, team-oriented mindset ("Us" over "I" approach)

- Embraces failure as part of the learning process and consistently iterates to improve

What you bring

- Strong analytical and problem-solving skills

- Excellent communication and interpersonal skills

- A growth mindset and an appetite for continuous learning

- Ability to thrive in a cross-functional setup involving Product, Engineering, and Business teams