Porter.in - Assistant Manager - Campaign Management

Assistant Manager - Campaign

Key Responsibilities:

Communication Execution:

- Manage the day-to-day execution of communication strategies and ensure the timely delivery of messages across various platforms.

- Collaborate with cross-functional teams to gather content requirements and align communications with organizational branding and messaging.

Content Creation:

- Design and create visually appealing training materials using Canva and other graphic design tools.

- Produce engaging video content for training modules and communications using video editing software.

Platform Management:

- Utilize APXOR for analytics and insights to improve communication strategies and effectiveness.

- Leverage SendBird for real-time communication solutions and facilitate interactive training sessions.

- Implement and manage campaigns on MoEngage to enhance learner engagement and track user interactions.

Monitoring and Reporting:

- Track and analyze communication metrics to measure effectiveness and suggest improvements.

- Prepare reports and presentations for leadership on communication initiatives and training outcomes.

Social Media and Digital Marketing:

- Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and lead generation.

- Execute targeted digital marketing campaigns to drive website traffic, conversions, and stakeholder acquisition.

- Stay up-to-date with emerging social media trends and digital marketing technologies to optimize strategies accordingly.

Skill Required:

Must have:

- Proficiency in managing communication platforms such as APXOR, SendBird, and MoEngage.

- Ability to manage multiple campaigns simultaneously.

- Excellent written and verbal communication skills; ability to convey information clearly and effectively.

- Ability to work collaboratively in a fast-paced environment.

Good to have:

- Social media Management experience

- Knowledge of digital marketing or content marketing strategies

- Familiarity with analytics and measuring campaign effectiveness.