Pernod Ricard - Territory Sales Manager

Territory Sales Manager

Key Responsibilities:

- Responsible for achieving brand wise targeted volume, market share targets at monthly level.

- Implement strategies on product positioning and visibility, market penetration, new market development, retail segmentation, sales mix, and pack sizes to augment business and exceed profit margins.

- Execute the marketing & merchandising initiatives and brand activations within the budget targets in lines with the organizational and regional objectives.

- Plan and execute sales promotion activities to generate demand/ push and build/ sustain & improve brand image.

- Lead the sales team keeping a high level of motivation & drive market execution.

- Liaison with Marketing and Finance teams to set sales goals and budgets to meet and exceed sales targets.

- Commercial discipline: Manage various statutory formalities as per regulation.

- Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent.

- Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals.

- Gain market intelligence and visibility through competitive mapping and market trends across the territory.

- Responsible for both On & Off trade for the region.

Key Stakeholders:

Internally:

- Finance team for claim settlements.

- Marketing/ Activation team for planning and execution of promotions, visibility in the market.

- Branch Manager/ Sales Head for guidance and approvals.

- The Zonal Sales Development Manager (ZSDM) for systems/ formats/ SRS (Seller Representative Systems)

- Regional Marketing team for Brand/ Product Guidelines and best practices

Externally:

- Maintain healthy relationship with Trade Partners.