Key Responsibilities:

Business Growth:

- Achieve sales volume and revenue targets as decided for the territory for NPDs (New Product Development).

- Work with Cluster Heads and Region Head to decide on trade schemes in line with allocated budget of A&D (Advertisement & Distribution).

- Drive closure of monthly sales volume and schemes through cluster sales teams based on market trends, and stock assessments.

Sales Planning & Inventory Management:

- Implement accurate sales forecasting, and quota planning at a customer level basis RTM (Route to Market) considering organizational ambition and market demand generation initiatives.

- Support TSM (Territory Sales Manager) with optimal stock availability at mapped depots/ distributor points.

- Liaise with demand planning and supply chain to understand and address any supply constraints/ issues.

Channel and Distributor Management:

- Work with ZSDMs (Zonal Sales Development Manager) to decide on distribution KPIs across the territory.

- Co-create with ZSDM's incentives for frontline 3P workforce to drive NPD's.

- Strengthen the relationship with channel partners (Retail and Wholesale).

- Ensuring timely delivery of orders placed to avoid stock-out situation at retail.

- Conduct shop audits to assess stock movement, brand availability, and consumption patterns.

Retail Engagement:

- Ensure optimal product placement and visibility of NPD portfolio (both organic and hired).

- Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis.

- Plan and execute spot sale promotions for the NPD portfolio.

- Market Intelligence & Performance Monitoring.

- Regularly conduct retail outlet audits to study market share movements and track market share.

- Prepare and present weekly reports on sales performance, key issues, and consumer insights, and engage in meaningful collaboration with cluster heads to drive NPD agenda.

- Use customer feedback and market data to re-strategize selling and promotional initiatives.

Brand Building and Demand Generation:

- Work with RMM (Regional Marketing Manager) to ensure development of relevant promotional campaigns for the NPD portfolio.

- Work with TAM (Territory Execution Manager) in respective geographies to execute these promotions.

- Own and manage 3P demandgeneration force for the region.

- Work with ZSDM to deploy promoters across relevant Point of Sale, Define KPI's, Impact training, monitor their work, track efficiency and improve effectiveness.

- Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share.

- Strategize and build effective '3rd Space' engagement for NPD demand generation.

- Regulatory & Compliance - Work with region head and corporate affairs team for timely brand registrations in the market.

Team Leadership:

- Lead and motivate SEs (Sales Executives) to drive sales of NPD portfolio.

- Work closely with SEs to address performance gaps in underperforming districts/retailers.

- Joint visit along with SEs to customers to ensure adequate support.

- Act as a brand ambassador for the internal teams and impart training on NPDs to 3P and other regional team members.

Qualification - MBA grad with around 6 yrs of experience.