Performance Marketing Specialist/Paid Ads Specialist

Paid Ads Specialist - Job Description

Role Overview:

We are seeking a Performance Marketing Specialist to manage Meta, Google Ads, and other paid channels. The ideal candidate will have experience in running ROI-driven campaigns, audience targeting, and data-driven decision-making.

Key Responsibilities:

- Plan, execute, and optimize Meta (Facebook & Instagram) & Google Ads

- Monitor and optimize CPC, CPA, ROAS, CTR to maximize efficiency

- Develop A/B testing strategies for ad creatives, audiences & landing pages

- Manage campaign budgets & allocate spends for best-performing channels

- Implement retargeting & lookalike audience strategies

- Track performance using Google Analytics, GA4, & ad platform dashboards

- Stay updated with platform changes & ad trends

Key Skills & Requirements:

- 2-5 years in Paid Media, Google Ads & Meta Ads experience required

- Strong understanding of ad targeting, conversion tracking, and bidding strategies

- Expertise in Google Analytics, Meta Business Manager, Google Ads Manager

- Ability to optimize ad creatives, copy, and audience targeting

- Strong analytical & budgeting skills