We are looking for a Performance Marketing Specialist with proven expertise in Meta Ads (Facebook & Instagram) and Google Ads to join our growth team. This role requires hands-on experience in running and optimizing high-budget ad campaigns (- 15L/month or more) across multiple digital platforms with a strong focus on lead generation, retargeting, and conversion optimization.

You will be responsible for planning, executing, analyzing, and scaling paid campaigns to achieve the company's performance marketing goals.

Key Responsibilities:

- Plan, launch, and optimize paid ad campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).

- Manage monthly ad spend of - 15 Lakhs or more with a focus on maximizing ROI and achieving desired CPA and ROAS.

- Design and execute full-funnel campaign strategies - awareness, consideration, conversion, and retention.

- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments to improve performance metrics (CTR, CPC, ROAS, CPA).

- Collaborate with the design team for visuals and creative direction tailored for campaign objectives.

- Perform audience segmentation, keyword research, and competitor analysis to improve targeting precision.

- Generate and share daily tracking and weekly/monthly performance reports with stakeholders.

- Ensure full compliance with Meta and Google advertising policies.

- Work closely with the sales, content, and design teams to ensure campaign messaging is consistent and aligned with business goals.

Required Technical Skills:

- Platform Expertise:

- Meta Ads Manager (Facebook, Instagram): Campaign setup, custom audiences, lookalike audiences, event tracking (Pixel, CAPI), campaign objectives (Lead, Traffic, Conversions, App Installs)

- Google Ads: Search, Display, YouTube, Shopping campaigns

- Google Analytics 4 (GA4) & Google Tag Manager (GTM): Conversion tracking and performance analysis

- UTM Parameter Management and campaign tagging tools

Metrics & Tools:

- Strong understanding of performance KPIs: CTR, CPC, CPM, CPA, ROAS, Bounce Rate

- Competence with A/B Testing tools (e.g., Google Optimize, Meta A/B Tests)

- Excel/Google Sheets for data analysis & pivot tables

- BI Dashboard tools (Looker Studio / Tableau / Power BI - optional)

Strategy & Optimization:

- Knowledge of customer journey, full-funnel marketing, and retargeting strategies

- Proficiency in budget allocation, pacing, and bid strategy management (manual/automated)

- Experience with lead gen forms, custom conversion events, and offline conversions (CRM sync)

Preferred Qualifications:

- Master's Degree in Marketing, Business, Communications, or a related field

- Meta Certified Digital Marketing Associate / Google Ads Certified (Preferred)

- Experience in high-growth B2C or D2C environments is a plus

Key Competencies:

- Strong analytical mindset and data-driven decision-making

- Detail-oriented with excellent project management skills

- Ability to work in a fast-paced, performance-oriented environment

- Clear verbal and written communication

- Creative problem-solving abilities and strong ownership mindset