Performance Marketing Role - B2B SaaS/Media/Events Firm

About the Role:

We're looking for a performance marketing professional who can plan and execute high-conversion digital campaigns across VCCircle and VCCEdge business lines-including events, training programs, subscriptions, and our private market intelligence platform. This is a strategic and hands-on role where you will directly impact business growth by driving qualified leads through paid channels.

Key Responsibilities:

Campaign Planning & Execution:

Design and manage performance marketing campaigns across Google Ads, LinkedIn, Meta, and other platforms to generate leads for:

- VCCircle Events (flagship summits, conferences)

- VCCircle Trainings (webinars, masterclasses, certification programs)

- VCCircle Subscriptions

- VCCEdge (SaaS platform for private market intelligence)

- Own end-to-end campaign execution: budgeting, targeting, tracking, and reporting.

Lead Funnel Management

- Continuously optimize the cost-per-lead and lead quality across channels.

- Set up retargeting and lead nurturing flows to drive conversions across the funnel.

- Work closely with sales teams to align on lead quality, follow-ups, and feedback loops.

Analytics & Reporting

- Monitor campaign performance using Google Analytics, CRM, and ad platform dashboards.

- Build weekly/monthly dashboards to track performance against KPIs like CPL, ROAS, MQLs, and pipeline impact.

Cross-Functional Collaboration

- Coordinate with the content, design, and tech teams to develop high-performing landing pages and creatives.

- Collaborate with sales, events, and product teams to align messaging and targeting based on campaign goals.

Experimentation & Innovation

- Run A/B tests on creatives, messaging, and targeting.

- Explore new paid channels and tools to drive incremental leads and improve ROI.

Requirements:

- 5-6 years of experience in performance marketing, preferably in B2B SaaS, media, or events.

- Proven track record of managing paid campaigns for lead generation across multiple business lines.

- Strong understanding of campaign metrics, attribution models, and lead funnels.

- Proficiency in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics.

- Experience with CRM tools (like Salesforce/HubSpot) and marketing automation tools is a plus.

- Excellent analytical, communication, and project management skills.

Why Join Us?

- Work at the intersection of private market intelligence, business journalism, and events.

- Collaborate with high-impact teams across content, design, product, and sales.

- Be a key growth driver for some of India's most respected media and data brands.