Performance Marketing Role

Responsibilities

- Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc

- Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business

- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier

- Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.

- Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders

- Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.

- Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs

- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics