Performance Marketing Role

Responsibilities:

- Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc

- Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team

- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier

- Experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.

- Collaborate with the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders

- Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights

- Understanding user behaviour and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels

- Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs