Performance Marketing Role

Performance Marketing:

A Head of Performance typically oversees and manages the overall performance of a specific department or organization, ensuring that goals and objectives are met efficiently and effectively.

Role Overview:

Senior Candidate: Currently working with an agency.

Key Responsibilities:

- Build and structure operations teams.

- Oversee META campaigns and e-commerce players.

- Manage SKUs and marketplaces like Nykaa, Tata Cliq, or AJIO.

- Currently, the function is being managed by founders.

Current Setup:

- Two agencies handle META and Google.

- Team includes 2 members focused on retention.

Responsibility:

- Identifying target markets and developing strategies to communicate them

- Liaising with other internal departments, such as Sales, Retail, Visual Merchandising, Sports Marketing, Apparel, Graphics, Advertising, and Events

- Presenting findings and suggestions to company directors or other senior managers

- Developing and executing performance marketing strategies to achieve specific KPIs

- Managing budgets and optimizing spend across campaigns and channels

- Analyzing campaign data to identify trends, insights, and optimization opportunities

- Collaborating with creative teams to refine ad copy, design, and landing pages for maximum performance

Qualification:

- Anyone with more than 5+ year of exposure in d2c brand would be appropriate.

- Building Experience in Performance Marketing .

- Key Skills for Aspiring Performance Marketing Managers .

- Additional Qualifications for a Competitive Edge ...

- Hands on experience with Meta Ads, Google Ads, Marketplaces like nykaa, ajio etc.

Preferred: From D2C Baby Crae products, Beauty and Person Care