Performance Marketing Professional - FMCG

Key Responsibilities :

- Plan, execute, and manage paid digital advertising campaigns

- Monitor campaign performance and optimize for KPIs such as CTR, CPA, ROAS, and conversion rates

- Conduct keyword research, audience targeting, and competitor analysis

- Analyze data using analytics tools to generate actionable insights

- A/B test ad creatives, landing pages, and bidding strategies to improve results

- Collaborate with creative, content, and product teams to develop engaging ad assets

- Manage budgets and allocate spend efficiently across channels

- Prepare regular performance reports for stakeholders and recommend strategic improvements

- Stay updated with digital marketing trends and emerging platforms

- Ensure campaigns align with overall marketing and business objectives