Performance Marketing Manager - Online/eCommerce

Key Responsibilities-

- Performance Marketing Strategy: Plan and execute scalable campaigns across Meta, Google, and other digital platforms to drive app installs, conversions, and user activation.

- Full-Funnel Management: Define and track conversion events across the user journey-from impression to retention-using ad platforms and analytics tools.

- Data-Driven Optimization: Analyze performance metrics to optimize spends, reduce CAC, and improve ROAS through actionable insights.

- Tracking Infrastructure: Collaborate with tech teams to implement and manage tracking via MMPs (AppsFlyer, Branch, Singular) and server-side integrations.

- Creative Testing & Experiments: Run A/B tests on creatives, audience segments, and landing pages to enhance performance outcomes.

- Analytics & Reporting: Build and maintain dashboards (Excel/Google Sheets), interpret KPIs, and report key trends using tools like Google Analytics.

- Cross-Functional Collaboration: Work closely with product, design, content, and data teams to align on growth strategies and experiments.

- Ownership & Initiative: Lead 0-to-1 growth projects and scale successful campaigns with a high level of accountability and speed.

- Creative Contribution: Partner with content and design teams to shape compelling creative assets based on campaign insights.

Requirements-

- Hands-on experience in performance marketing, ideally in eCommerce, B2B, or content-driven platforms.

- Proven expertise in Meta and Google app campaigns, audience targeting, and bid strategy optimization.

- In-depth understanding of ad tech, conversion tracking, and funnel-based performance marketing.

- Proficiency with MMPs like AppsFlyer, Branch, or Singular.

- Strong analytical skills and advanced proficiency in Excel/Google Sheets for campaign analysis and reporting.

Bonus Points-

- Experience with influencer- or creator-led marketing strategies.

- Familiarity with SQL or BI tools like Looker or Tableau.

- Passionate about digital culture and trends-keen observer of influencer spaces and viral content.

- Previous experience in a startup or early-stage company environment.